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Branding through Experiential Entertainment

CULTIVA grants the Spanish language Serie del Caribe telecast rights exclusively to ESPN Deportes through 2011 more mas

Build-A-Bear Workshop® becomes an Official Licensee of Alianza Latina de Béisbol® more mas

On January 17, 2008, the Experiential Marketing Council of the Advertising Research Foundation announced the results of a study performed by Marianne Foley of Harris Interactive. The results indicate that Events offer "incremental gain in intended behavior toward the brand." more

Feel the Passion!
CULTIVA Entertainment owns and produces the Alianza Latina de Beisbol™ Experiential Entertainment Brand serving fans and Latino baseball players in all the ways they can experience baseball: Live Events, Virtual Interaction on the official website, eBeisbol.com, and Vicariously by distributing video on Broadcast and Streaming online.

World Baseball Classic
CULTIVA Latino Entertainment Marketing leveraged WBC assets to connect the brand with US Hispanic national pride.