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Vicarious Experiential Entertainment

 
 

CULTIVA Ourhouse.com from live to vicarious to virtual experiential entertainment

 


“CULTIVA leveraged the Ourhouse.com Citrus Bowl sponsorship with a retail event contest in which winners won a new living room, featured on the endzone of the field, complete with the living room winners watching the game in sight of broadcast viewers.  Site traffic increased 6 times. ”
– Gary Briggs, Ourhouse.com CMO

 
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