“CULTIVA Entertainment Marketing brought a true understanding of the baseball marketplace supported with an aggressive Hispanic American marketing plan for the World Baseball Classic. They mobilized quickly, built positive relationships with Hispanic media, and optimized traditional advertisements with incentives that dramatically increased the value of the campaign. CULTIVA's tournament launch energized the U.S. Hispanic community, surpassing expectations on ticket sales, merchandise sales and television ratings nationally. CULTIVA expertise was invaluable to the overall success of World Baseball Classic.”
–Paul Archey, SVP Major League Baseball International